This poster effectively displays both information regarding Santiago Calatrava as well as a clear demonstration of his work. Using simple colours, the poster conveys the nature of Calatrava’s work being very plain in colour but elaborate in design. White space is used to a minimum but is instead replaced with a simplistic dark to light blue gradient; a scheme followed by the displayed architecture. Through the use contrasting colours, the text is allowed to be prominent, in particular the quote from Calatrava.
The fonts used by all sections of text are simplistic sans-serif fonts and are placed so as not to draw attention away from the architectural image in the background while still providing a secondary focal point of information for the poster. The quote from Calatrava is displayed in the top right hand corner initially drawing the responder’s attention and providing an insight into his design philosophy. The large image in the background of the poster is captured and positioned in a way that accentuates the curved lines that are present in all of Calatrava’s work. This image also provides a basis for the use of a calm blue and white colour scheme.
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